Digital Strategist in Buffalo, NY

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Buffalo, NY

77371 - 110096

25th percentile

77371

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

92331

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

110096

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

73631

92098

105188

Digital Marketing Specialist

52126

62411

74099

Digital Project Manager

67554

86254

101915

Web/Mobile Analytics Specialist

66619

79709

101214

Email Marketing Manager

62645

76436

94435

Email Marketing Specialist

47685

57970

68255

SEO Specialist

53529

70359

82748

Paid Search Specialist

50490

62645

76670

Marketing Automation Specialist

57269

69891

87890

Social Media Manager

56801

70826

86955

Social Media Specialist

46984

56100

66853

Digital Community Manager

48620

60074

69190

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