Digital Marketing Manager in Buffalo, NY

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Buffalo, NY

73631 - 105188

25th percentile

73631

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

92098

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

105188

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

77371

92331

110096

Digital Marketing Specialist

52126

62411

74099

Digital Project Manager

67554

86254

101915

Web/Mobile Analytics Specialist

66619

79709

101214

Email Marketing Manager

62645

76436

94435

Email Marketing Specialist

47685

57970

68255

SEO Specialist

53529

70359

82748

Paid Search Specialist

50490

62645

76670

Marketing Automation Specialist

57269

69891

87890

Social Media Manager

56801

70826

86955

Social Media Specialist

46984

56100

66853

Digital Community Manager

48620

60074

69190

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