Social Media Manager

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking tools

Coordinating activities with internal marketing and public relations teams to support their respective missions

Ensuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Salary for Social Media Manager

62500 - 95500

25th percentile

62500

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

78000

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

95500

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

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