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Product Marketing Manager in New York, NY

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in New York, NY
120120 - 182910
25th percentile
120120
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
152539
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
182910
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 125239 158681 185299 E-Commerce Marketing Manager 122509 142301 170625 Growth Marketing Manager 121826 145714 177109 Demand Generation Manager 119096 140936 168919 Brand Manager 108176 130358 155951 Project Manager – Marketing and Creative 93161 111589 134111 Customer Experience Marketing Manager 81559 102375 122509 Media Director 132405 160046 187005 Digital Media Buyer 81218 94868 117731 Media Planner 80876 94868 114660 Marketing Analytics Manager 132746 154928 179839 Marketing Analytics Specialist 93844 112954 142984 Market Researcher 78829 97939 120461 Event Manager 75416 92138 113295 Event Coordinator 60060 69274 81218

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