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Digital Media Buyer in New York, NY

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in New York, NY
81218 - 117731
25th percentile
81218
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
94868
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
117731
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 125239 158681 185299 E-Commerce Marketing Manager 122509 142301 170625 Growth Marketing Manager 121826 145714 177109 Product Marketing Manager 120120 152539 182910 Demand Generation Manager 119096 140936 168919 Brand Manager 108176 130358 155951 Project Manager – Marketing and Creative 93161 111589 134111 Customer Experience Marketing Manager 81559 102375 122509 Media Director 132405 160046 187005 Media Planner 80876 94868 114660 Marketing Analytics Manager 132746 154928 179839 Marketing Analytics Specialist 93844 112954 142984 Market Researcher 78829 97939 120461 Event Manager 75416 92138 113295 Event Coordinator 60060 69274 81218

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