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Media Planner in New York, NY

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in New York, NY
80876 - 114660
25th percentile
80876
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
94868
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
114660
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 125239 158681 185299 E-Commerce Marketing Manager 122509 142301 170625 Growth Marketing Manager 121826 145714 177109 Product Marketing Manager 120120 152539 182910 Demand Generation Manager 119096 140936 168919 Brand Manager 108176 130358 155951 Project Manager – Marketing and Creative 93161 111589 134111 Customer Experience Marketing Manager 81559 102375 122509 Media Director 132405 160046 187005 Digital Media Buyer 81218 94868 117731 Marketing Analytics Manager 132746 154928 179839 Marketing Analytics Specialist 93844 112954 142984 Market Researcher 78829 97939 120461 Event Manager 75416 92138 113295 Event Coordinator 60060 69274 81218

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