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Brand Manager in New York, NY

Brand Manager Job Description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in New York, NY
108176 - 155951
25th percentile
108176
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
130358
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
155951
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 125239 158681 185299 E-Commerce Marketing Manager 122509 142301 170625 Growth Marketing Manager 121826 145714 177109 Product Marketing Manager 120120 152539 182910 Demand Generation Manager 119096 140936 168919 Project Manager – Marketing and Creative 93161 111589 134111 Customer Experience Marketing Manager 81559 102375 122509 Media Director 132405 160046 187005 Digital Media Buyer 81218 94868 117731 Media Planner 80876 94868 114660 Marketing Analytics Manager 132746 154928 179839 Marketing Analytics Specialist 93844 112954 142984 Market Researcher 78829 97939 120461 Event Manager 75416 92138 113295 Event Coordinator 60060 69274 81218

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