Product Marketing Manager in Manchester, NH

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Manchester, NH
93150 - 152280
25th percentile
93150
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
118260
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
152280
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 89910 113940 133110 Growth Marketing Manager 87480 110700 134730 Demand Generation Manager 85320 107190 128250 E-Commerce Marketing Manager 86940 102060 124470 Brand Manager 83430 100440 120150 Project Manager – Marketing and Creative 72090 86400 103950 Customer Experience Marketing Manager 63180 79380 95040 Media Director 99630 120420 140670 Digital Media Buyer 63990 74790 91260 Media Planner 57780 68850 88020 Marketing Analytics Manager 102870 115290 139320 Marketing Analytics Specialist 66150 83970 106650 Market Researcher 61560 73710 94230 Event Manager 58590 69660 83160 Event Coordinator 46710 54000 63180

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