Product Manager Marketing and Creative in Manchester, NH

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Manchester, NH
89910 - 133110
25th percentile
89910
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
113940
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
133110
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Marketing Manager 93150 118260 152280 Growth Marketing Manager 87480 110700 134730 Demand Generation Manager 85320 107190 128250 E-Commerce Marketing Manager 86940 102060 124470 Brand Manager 83430 100440 120150 Project Manager – Marketing and Creative 72090 86400 103950 Customer Experience Marketing Manager 63180 79380 95040 Media Director 99630 120420 140670 Digital Media Buyer 63990 74790 91260 Media Planner 57780 68850 88020 Marketing Analytics Manager 102870 115290 139320 Marketing Analytics Specialist 66150 83970 106650 Market Researcher 61560 73710 94230 Event Manager 58590 69660 83160 Event Coordinator 46710 54000 63180

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