Marketing Analytics Manager in Manchester, NH

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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AB Testing
Analytics
Business Intelligence (BI)
CRM
Create Dashboards
Data Analysis
Data Analytics
Data Management
Data Quality
Database
Salary for Marketing Analytics Manager in Manchester, NH
102870 - 139320
25th percentile
102870
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
115290
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
139320
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 89910 113940 133110 Product Marketing Manager 93150 118260 152280 Growth Marketing Manager 87480 110700 134730 Demand Generation Manager 85320 107190 128250 E-Commerce Marketing Manager 86940 102060 124470 Brand Manager 83430 100440 120150 Project Manager – Marketing and Creative 72090 86400 103950 Customer Experience Marketing Manager 63180 79380 95040 Media Director 99630 120420 140670 Digital Media Buyer 63990 74790 91260 Media Planner 57780 68850 88020 Marketing Analytics Specialist 66150 83970 106650 Market Researcher 61560 73710 94230 Event Manager 58590 69660 83160 Event Coordinator 46710 54000 63180

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