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Marketing Analytics Manager in Melbourne, FL

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Melbourne, FL
90443 - 122528
25th percentile
90443
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
105555
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
122528
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 85328 108113 126248 E-Commerce Marketing Manager 83468 96953 116250 Growth Marketing Manager 83003 99278 120668 Product Marketing Manager 81840 103928 124620 Demand Generation Manager 81143 96023 115088 Brand Manager 73703 88815 106253 Project Manager – Marketing and Creative 63473 76028 91373 Customer Experience Marketing Manager 55568 69750 83468 Media Director 90210 109043 127410 Digital Media Buyer 55335 64635 80213 Media Planner 55103 64635 78120 Marketing Analytics Specialist 63938 76958 97418 Market Researcher 53708 66728 82073 Event Manager 51383 62775 77190 Event Coordinator 40920 47198 55335

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