Digital Marketing Manager in Melbourne, FL

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Melbourne, FL

73238 - 104625

25th percentile

73238

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

91605

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

104625

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

76958

91838

109508

Digital Marketing Specialist

51848

62078

73703

Digital Project Manager

67193

85793

101370

Web/Mobile Analytics Specialist

66263

79283

100673

Email Marketing Manager

62310

76028

93930

Email Marketing Specialist

47430

57660

67890

SEO Specialist

53243

69983

82305

Paid Search Specialist

50220

62310

76260

Marketing Automation Specialist

56963

69518

87420

Social Media Manager

56498

70448

86490

Social Media Specialist

46733

55800

66495

Digital Community Manager

48360

59753

68820

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