Digital Marketing Specialist in Melbourne, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Melbourne, FL

51848 - 73703

25th percentile

51848

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

62078

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

73703

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

76958

91838

109508

Digital Marketing Manager

73238

91605

104625

Digital Project Manager

67193

85793

101370

Web/Mobile Analytics Specialist

66263

79283

100673

Email Marketing Manager

62310

76028

93930

Email Marketing Specialist

47430

57660

67890

SEO Specialist

53243

69983

82305

Paid Search Specialist

50220

62310

76260

Marketing Automation Specialist

56963

69518

87420

Social Media Manager

56498

70448

86490

Social Media Specialist

46733

55800

66495

Digital Community Manager

48360

59753

68820

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