Digital Strategist in Melbourne, FL

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Melbourne, FL

76958 - 109508

25th percentile

76958

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

91838

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

109508

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

73238

91605

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51848

62078

73703

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67193

85793

101370

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66263

79283

100673

Email Marketing Manager

62310

76028

93930

Email Marketing Specialist

47430

57660

67890

SEO Specialist

53243

69983

82305

Paid Search Specialist

50220

62310

76260

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56963

69518

87420

Social Media Manager

56498

70448

86490

Social Media Specialist

46733

55800

66495

Digital Community Manager

48360

59753

68820

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