Digital Strategist in Orlando, FL

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Orlando, FL

83578 - 118928

25th percentile

83578

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

99738

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

118928

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

79538

99485

113625

Digital Marketing Specialist

56308

67418

80043

Digital Project Manager

72973

93173

110090

Web/Mobile Analytics Specialist

71963

86103

109333

Email Marketing Manager

67670

82568

102010

Email Marketing Specialist

51510

62620

73730

SEO Specialist

57823

76003

89385

Paid Search Specialist

54540

67670

82820

Marketing Automation Specialist

61863

75498

94940

Social Media Manager

61358

76508

93930

Social Media Specialist

50753

60600

72215

Digital Community Manager

52520

64893

74740

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