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Marketing Analytics Manager in Orlando, FL

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Orlando, FL
98223 - 133068
25th percentile
98223
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
114635
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
133068
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 92668 117413 137108 E-Commerce Marketing Manager 90648 105293 126250 Growth Marketing Manager 90143 107818 131048 Product Marketing Manager 88880 112868 135340 Demand Generation Manager 88123 104283 124988 Brand Manager 80043 96455 115393 Project Manager – Marketing and Creative 68933 82568 99233 Customer Experience Marketing Manager 60348 75750 90648 Media Director 97970 118423 138370 Digital Media Buyer 60095 70195 87113 Media Planner 59843 70195 84840 Marketing Analytics Specialist 69438 83578 105798 Market Researcher 58328 72468 89133 Event Manager 55803 68175 83830 Event Coordinator 44440 51258 60095

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