Product Marketing Manager in Orlando, FL

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Orlando, FL
88880 - 135340
25th percentile
88880
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
112868
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
135340
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 92668 117413 137108 E-Commerce Marketing Manager 90648 105293 126250 Growth Marketing Manager 90143 107818 131048 Demand Generation Manager 88123 104283 124988 Brand Manager 80043 96455 115393 Project Manager – Marketing and Creative 68933 82568 99233 Customer Experience Marketing Manager 60348 75750 90648 Media Director 97970 118423 138370 Digital Media Buyer 60095 70195 87113 Media Planner 59843 70195 84840 Marketing Analytics Manager 98223 114635 133068 Marketing Analytics Specialist 69438 83578 105798 Market Researcher 58328 72468 89133 Event Manager 55803 68175 83830 Event Coordinator 44440 51258 60095

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