Digital Marketing Manager in Orlando, FL

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Orlando, FL

79538 - 113625

25th percentile

79538

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

99485

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

113625

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

83578

99738

118928

Digital Marketing Specialist

56308

67418

80043

Digital Project Manager

72973

93173

110090

Web/Mobile Analytics Specialist

71963

86103

109333

Email Marketing Manager

67670

82568

102010

Email Marketing Specialist

51510

62620

73730

SEO Specialist

57823

76003

89385

Paid Search Specialist

54540

67670

82820

Marketing Automation Specialist

61863

75498

94940

Social Media Manager

61358

76508

93930

Social Media Specialist

50753

60600

72215

Digital Community Manager

52520

64893

74740

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