Digital Marketing Specialist in Orlando, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Orlando, FL

56308 - 80043

25th percentile

56308

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

67418

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

80043

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

83578

99738

118928

Digital Marketing Manager

79538

99485

113625

Digital Project Manager

72973

93173

110090

Web/Mobile Analytics Specialist

71963

86103

109333

Email Marketing Manager

67670

82568

102010

Email Marketing Specialist

51510

62620

73730

SEO Specialist

57823

76003

89385

Paid Search Specialist

54540

67670

82820

Marketing Automation Specialist

61863

75498

94940

Social Media Manager

61358

76508

93930

Social Media Specialist

50753

60600

72215

Digital Community Manager

52520

64893

74740

Newest Digital Marketing Specialist jobs

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Digital Marketer

Marketing Services Manager

Manager of Lifecycle Automated Marketing

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