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Digital Marketing Specialist in Orlando, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Orlando, FL
57318 - 81305
25th percentile
57318
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
68428
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
81305
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 89385 105293 123978 Digital Marketing Manager 80295 100243 114635 Digital Project Manager 73983 94688 111858 Email Marketing Manager 69185 87618 104283 Email Marketing Specialist 51763 64135 73983 Marketing Automation Specialist 70195 81053 95445 SEO Specialist 66408 77265 90648 Paid Search Specialist 62368 74235 84083 Social Media Manager 63125 78780 96455 Social Media Specialist 51510 61610 73225 Digital Community Manager 53278 65903 76003

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