Digital Strategist in Boston, MA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Boston, MA

110058 - 156608

25th percentile

110058

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

131338

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

156608

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

104738

131005

149625

Digital Marketing Specialist

74148

88778

105403

Digital Project Manager

96093

122693

144970

Web/Mobile Analytics Specialist

94763

113383

143973

Email Marketing Manager

89110

108728

134330

Email Marketing Specialist

67830

82460

97090

SEO Specialist

76143

100083

117705

Paid Search Specialist

71820

89110

109060

Marketing Automation Specialist

81463

99418

125020

Social Media Manager

80798

100748

123690

Social Media Specialist

66833

79800

95095

Digital Community Manager

69160

85453

98420

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