E-Commerce Marketing Manager in Boston, MA

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costs

Providing status reports to project stakeholders, including business leadership

Collaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in Boston, MA

119368 - 166250

25th percentile

119368

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

138653

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

166250

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

122028

154613

180548