Digital Marketing Specialist in Boston, MA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Boston, MA

74148 - 105403

25th percentile

74148

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

88778

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

105403

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

110058

131338

156608

Digital Marketing Manager

104738

131005

149625

Digital Project Manager

96093

122693

144970

Web/Mobile Analytics Specialist

94763

113383

143973

Email Marketing Manager

89110

108728

134330

Email Marketing Specialist

67830

82460

97090

SEO Specialist

76143

100083

117705

Paid Search Specialist

71820

89110

109060

Marketing Automation Specialist

81463

99418

125020

Social Media Manager

80798

100748

123690

Social Media Specialist

66833

79800

95095

Digital Community Manager

69160

85453

98420

Newest Digital Marketing Specialist jobs

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