Digital Marketing Manager in Boston, MA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Boston, MA

104738 - 149625

25th percentile

104738

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

131005

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

149625

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

110058

131338

156608

Digital Marketing Specialist

74148

88778

105403

Digital Project Manager

96093

122693

144970

Web/Mobile Analytics Specialist

94763

113383

143973

Email Marketing Manager

89110

108728

134330

Email Marketing Specialist

67830

82460

97090

SEO Specialist

76143

100083

117705

Paid Search Specialist

71820

89110

109060

Marketing Automation Specialist

81463

99418

125020

Social Media Manager

80798

100748

123690

Social Media Specialist

66833

79800

95095

Digital Community Manager

69160

85453

98420

Newest Digital Marketing Manager jobs

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Digital Marketing Manager

Marketing Manager

Marketing Specialist

Marketing Production Manager

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