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Digital Marketing Manager in Boston, MA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Boston, MA
105735 - 150955
25th percentile
105735
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
132003
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
150955
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 117705 138653 163258 Digital Marketing Specialist 75478 90108 107065 Digital Project Manager 97423 124688 147298 Email Marketing Manager 91105 115378 137323 Email Marketing Specialist 68163 84455 97423 Marketing Automation Specialist 92435 106733 125685 SEO Specialist 87448 101745 119368 Paid Search Specialist 82128 97755 110723 Social Media Manager 83125 103740 127015 Social Media Specialist 67830 81130 96425 Digital Community Manager 70158 86783 100083

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