Digital Marketing Specialist in Atlanta, GA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Atlanta, GA

59931 - 85194

25th percentile

59931

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

71756

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

85194

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

88956

106156

126581

Digital Marketing Manager

84656

105888

120938

Digital Project Manager

77669

99169

117175

Web/Mobile Analytics Specialist

76594

91644

116369

Email Marketing Manager

72025

87881

108575

Email Marketing Specialist

54825

66650

78475

SEO Specialist

61544

80894

95138

Paid Search Specialist

58050

72025

88150

Marketing Automation Specialist

65844

80356

101050

Social Media Manager

65306

81431

99975

Social Media Specialist

54019

64500

76863

Digital Community Manager

55900

69069

79550

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