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Paid Search Specialist in Atlanta, GA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Atlanta, GA
66381 - 89494
25th percentile
66381
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
79013
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
89494
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 95138 112069 131956 Digital Marketing Manager 85463 106694 122013 Digital Marketing Specialist 61006 72831 86538 Digital Project Manager 78744 100781 119056 Email Marketing Manager 73638 93256 110994 Email Marketing Specialist 55094 68263 78744 Marketing Automation Specialist 74713 86269 101588 SEO Specialist 70681 82238 96481 Social Media Manager 67188 83850 102663 Social Media Specialist 54825 65575 77938 Digital Community Manager 56706 70144 80894

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