Digital Strategist in Atlanta, GA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Atlanta, GA

88956 - 126581

25th percentile

88956

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

106156

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

126581

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

84656

105888

120938

Digital Marketing Specialist

59931

71756

85194

Digital Project Manager

77669

99169

117175

Web/Mobile Analytics Specialist

76594

91644

116369

Email Marketing Manager

72025

87881

108575

Email Marketing Specialist

54825

66650

78475

SEO Specialist

61544

80894

95138

Paid Search Specialist

58050

72025

88150

Marketing Automation Specialist

65844

80356

101050

Social Media Manager

65306

81431

99975

Social Media Specialist

54019

64500

76863

Digital Community Manager

55900

69069

79550

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