Email Marketing Specialist Salary in Atlanta, GA | Robert Half

Email Marketing Specialist in Atlanta, GA

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Templates
Optimization
Database
CRM
Salesforce Platform
Email Campaigns
Campaign Planning
Marketing Activities
AB Testing
Design controls?
Salary for Email Marketing Specialist in Atlanta, GA
54825 - 78475
25th percentile
54825
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
66650
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
78475
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
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