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17 results for Digital Marketing Specialist in Atlanta, GA

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Digital Marketing Specialist (4-Month Contract - Product Launch)

About the Role:

As our Digital Marketing Specialist, you will play a key role in executing a comprehensive digital marketing strategy to support the successful launch of our new product. You will be responsible for managing and optimizing various digital channels, including email marketing, paid and organic social media, and social media scheduling and tracking. You will work closely with our marketing team to ensure a cohesive and impactful launch campaign.

Responsibilities:

Email Marketing: Develop and execute targeted email marketing campaigns to drive product awareness and sales.
Create compelling email content, including newsletters, promotional offers, and transactional emails.
Monitor email campaign performance and optimize for open rates, click-through rates, and conversions.

Paid Social Media Marketing: Plan, execute, and manage paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
Develop targeted ad sets, monitor campaign performance, and optimize for ROI.
Analyze data and provide insights on campaign effectiveness.

Organic Social Media Marketing: Develop and implement engaging organic social media content strategies.
Create and curate high-quality content, including posts, stories, and videos.
Manage social media communities and respond to comments and messages.

Social Media Management: Create and maintain a social media content calendar.
Schedule and publish social media content across all platforms.
Track and analyze social media metrics and provide regular reports.
Monitor social listening for brand mentions and industry trends.

Analytics & Reporting: Track and analyze key performance indicators (KPIs) across all digital channels.
Generate regular reports on campaign performance and provide actionable insights.
Utilize analytics tools (e.g., Google Analytics, social media analytics platforms) to measure and optimize campaign effectiveness.
Work onsite 3 days a week in Sandy Springs, GA.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, preferably with a focus on product launches.
Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact).
Strong understanding of paid and organic social media marketing principles.
Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite).
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Ability to work onsite in Sandy Springs, GA, 3 days per week.

Contract Details:

4-month contract with potential for extension.
40 hours per week.
Onsite work required 3 days per week in Sandy Springs, GA.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

17 results for Digital Marketing Specialist in Atlanta, GA

Digital Marketing Specialist Digital Marketing Specialist (4-Month Contract - Product Launch) About the Role:As our Digital Marketing Specialist, you will play a key role in executing a comprehensive digital marketing strategy to support the successful launch of our new product. You will be responsible for managing and optimizing various digital channels, including email marketing, paid and organic social media, and social media scheduling and tracking. You will work closely with our marketing team to ensure a cohesive and impactful launch campaign. Responsibilities:<ul><li>Email Marketing: Develop and execute targeted email marketing campaigns to drive product awareness and sales.</li><li>Create compelling email content, including newsletters, promotional offers, and transactional emails.</li><li>Monitor email campaign performance and optimize for open rates, click-through rates, and conversions.</li></ul> <ul><li>Paid Social Media Marketing: Plan, execute, and manage paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).</li><li>Develop targeted ad sets, monitor campaign performance, and optimize for ROI.</li><li>Analyze data and provide insights on campaign effectiveness.</li></ul> <ul><li>Organic Social Media Marketing: Develop and implement engaging organic social media content strategies.</li><li>Create and curate high-quality content, including posts, stories, and videos.</li><li>Manage social media communities and respond to comments and messages.</li></ul> <ul><li>Social Media Management: Create and maintain a social media content calendar.</li><li>Schedule and publish social media content across all platforms.</li><li>Track and analyze social media metrics and provide regular reports.</li><li>Monitor social listening for brand mentions and industry trends.</li></ul> <ul><li>Analytics & Reporting: Track and analyze key performance indicators (KPIs) across all digital channels.</li><li>Generate regular reports on campaign performance and provide actionable insights.</li><li>Utilize analytics tools (e.g., Google Analytics, social media analytics platforms) to measure and optimize campaign effectiveness.</li><li>Work onsite 3 days a week in Sandy Springs, GA.</li></ul>

Digital Marketing Specialist We are offering a short term contract employment opportunity for a Digital Marketing Specialist in the retail industry based in Atlanta, Georgia. The selected candidate will be tasked with managing our Email & SMS campaigns for the US and Canada markets, working closely with the CLIENT retention team. Responsibilities• Oversee the management of Campaign Calendar, including date adjustments, final creative screenshots insertion, and final subject lines.• Assist with Creative Briefing by providing specific style SKU numbers or nuances for Canada assortment where availability differs from the US.• Coordinate the feedback process on Creative Assets and follow up as necessary.• Liaise with the Creative Operations team to ensure the timely receipt of final asset files.• Set up Email and SMS campaigns in our SaaS systems, ensuring accuracy and efficiency.• Own the Campaign QA process, routing for internal Retention team approval, and ensuring sign-off from key stakeholders.• Support the QA process for paid media ads in Canada.• Compile daily campaign results into an Excel document and support other reporting tasks as required.• Handle ad-hoc tasks to support the team as they arise.• Monitor and track performance, defining specific goals where necessary.• Ensure the retention calendar is regularly updated.• Facilitate creative feedback from stakeholders promptly upon receipt.• Ensure campaigns are routed for QA well in advance of deployment.• Deliver daily reporting by specified deadlines.

Digital Project Manager Digital Marketing Project Manager (6-Month Contract - Maternity Cover)Location: Buckhead, Atlanta, GA (Onsite 3 Days/Week) Duration: 6-Month Contract (Potential for Extension) Hours: 40 Hours/Week (Flexible Scheduling within Onsite Requirement) About the Role:As a Digital Marketing Project Manager, you will be responsible for overseeing the planning, execution, and delivery of complex digital marketing projects. You will work closely with cross-functional teams, including marketing, technology, and data science, to ensure projects are delivered on time, within budget, and to the highest quality standards. Responsibilities: <ul><li>Project Planning & Management: Develop detailed project plans, timelines, and budgets.</li><li>Define project scope, goals, and deliverables.</li><li>Manage project resources and allocate tasks effectively.</li><li>Monitor project progress and identify potential risks and issues. </li><li>Stakeholder Communication: Communicate project status and updates to stakeholders regularly.</li><li>Facilitate project meetings and workshops.</li><li>Build and maintain strong relationships with internal and external stakeholders.</li><li>Digital Project Execution: Manage the implementation of AI, data, and MarTech projects.</li><li>Coordinate with technical teams to ensure seamless integration and deployment.</li><li>Oversee the development and execution of digital marketing campaigns.</li><li>Ensure data accuracy and integrity across all projects.</li><li>Performance Analysis & Reporting: Track and measure project performance against key metrics.</li><li>Generate regular project reports and provide insights to stakeholders.</li><li>Identify opportunities for process improvement and optimization.</li><li>Risk Management: Identify and mitigate project risks.</li><li>Develop contingency plans.</li></ul>

Email Marketing Specialist Email Marketing Specialist (Contract)Location: Roswell, GA (Onsite, 3 days/week) Duration: 3-6 Month Contract (Potential for Extension) Hours: 40 Hours/Week Responsibilities:<ul><li>Develop and execute end-to-end email marketing campaigns, including strategy, content creation, segmentation, testing, and reporting.</li><li>Manage and optimize email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).</li><li>Create compelling and engaging email content, including newsletters, promotional emails, and automated sequences.</li><li>Segment email lists to target specific audiences and personalize messaging.</li><li>Conduct A/B testing to optimize email performance and improve key metrics (open rates, click-through rates, conversion rates).</li><li>Analyze campaign performance data and provide actionable insights to improve future campaigns.</li><li>Monitor and maintain email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR).</li><li>Collaborate with cross-functional teams (marketing, sales, design) to ensure alignment and consistency in messaging.</li><li>Manage email calendar and ensure timely delivery of campaigns.</li><li>Implement and manage automated email workflows and trigger-based campaigns.</li><li>Maintain accurate records of email campaigns and performance metrics.</li></ul>

Marketing Director (B2C) We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. Responsibilities: • Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

Paid Media Specialist Our client is seeking a full time/direct hire Paid Media Specialist to join their team onsite in Atlanta, GA. We are searching for an experienced Paid Media Specialist with a strong agency background to join our growing team. The ideal candidate will have advanced technical expertise in managing paid campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn, and more. This role requires a data-driven specialist adept in setting up, optimizing, and analyzing campaigns with a focus on delivering high ROI for client budgets. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Excel for reporting and analysis is essential, along with expertise in creating and implementing bid strategies, A/B testing, and multi-channel campaign optimization. Responsibilities:<ul><li>Campaign Management and Optimization:</li><li>Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant networks </li><li>Configure and monitor conversion tracking using tools like Google Tag Manager and platform-specific pixels to ensure accurate data collection and attribution.</li><li>Conduct A/B testing for ad copy, imagery, targeting, and landing pages to continuously improve campaign performance </li><li>Data Analysis and Reporting:</li><li>Use Google Analytics 4 (GA4) to track campaign performance, analyze acquisition, engagement, and monetization trends, and generate actionable insights.</li><li>Set up UTM parameters to track traffic sources and campaign performance across channels </li><li>Prepare regular reports using Excel for budget forecasting, ROI analysis, and performance tracking.</li><li>Budget Management & Bid Strategy:</li><li>Oversee client budgets, ensuring efficient allocation across campaigns to maximize ROI and avoid overspending.</li><li>Design and implement advanced bidding strategies tailored to project objectives, including manual and automated bid adjustments.</li><li>Multi-Channel Coordination:</li><li>Develop cohesive strategies that integrate paid media efforts across multiple platforms to drive awareness, engagement, and conversions.</li><li>Collaborate with internal teams to ensure alignment between paid media campaigns and overarching marketing goals </li></ul>

Social Media Specialist Social Media Specialist (Contract) - 14 Weeks, Onsite - Downtown Atlanta About Us: We are seeking a dynamic and creative Social Media Specialist to join our team on a 14-week contract. This role is crucial in amplifying our brand presence and engaging our online community. If you're passionate about social media, thrive in a fast-paced environment, and are ready to contribute to exciting projects, we want to hear from you! Responsibilities:<ul><li>Develop and execute engaging social media content across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).</li><li>Create visually appealing graphics and videos using design tools (e.g., Canva, Adobe Creative Suite).</li><li>Schedule and manage social media posts, ensuring consistent brand messaging and timely delivery.</li><li>Monitor social media channels for trends, comments, and direct messages, and respond appropriately.</li><li>Analyze social media performance data and generate reports to track progress and optimize strategies.</li><li>Collaborate with marketing and other teams to align social media efforts with overall business goals.</li><li>Stay up-to-date on the latest social media trends, tools, and best practices.</li><li>Assist in the development and execution of social media campaigns.</li><li>Manage social media advertising campaigns and budgets.</li><li>Engage with influencers and build relationships with key stakeholders.</li><li>Assist in content creation for blog posts, website updates, and other digital marketing materials.</li></ul>

GA4 Expert (Hybrid Contract) - Atlanta, GA GA4 Expert (Hybrid Contract) - Atlanta, GAAre you an Atlanta-based GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking skilled GA4 professionals with a strong agency background for an ongoing hybrid contract opportunity in the Atlanta, Georgia area. If you have a proven track record of implementing and analyzing GA4 setups for diverse clients, we want to hear from you! Location: Atlanta, GA (Hybrid Schedule - some on-site presence required) Type: Ongoing Contract What You’ll Be Doing:<ul><li>Implement and configure GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions.</li><li>Set up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels.</li><li>Analyze GA4 data to provide actionable insights that support client marketing strategies and performance optimization.</li><li>Create and customize dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance.</li><li>Collaborate with internal teams (marketing, creative, development) and clients (both virtually and potentially on-site in the Atlanta area) to ensure data accuracy and alignment with business objectives.</li><li>Troubleshoot and optimize GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies.</li><li>Provide insights and recommendations to clients on how to improve campaign performance based on GA4 data.</li></ul>

Marketing Coordinator Our client in Atlanta is hiring for a Marketing Coordinator. In this role, you'll be an integral part of our team, supporting a wide range of marketing and business development activities, from content creation and editing to project management and execution. Responsibilities:• Accurately update firm webpages via CMS, including service, industry, company descriptions, biographies, and other pages as needed.• Collaborate with the Marketing & Communications Manager to create engaging content for the company's social media accounts.• Assist with the planning and execution of client-facing webinars, including scheduling, practice runs, and sharing registrant and attendee reports.• Uphold the company's brand standards and guidelines on all materials, in close coordination with the Marketing Department's graphic designer and Marketing & Communications Manager. • Write and edit content related to key practice areas, industry initiatives, legal insights, client alerts, client success stories, and newsletters.• Support the events managers with event logistics, including planning, promotional item ordering, staffing, set-up and takedown, and processing CLEs.• Maintain and update the Marketing & Business Development team's intranet pages.• Assist with administrative duties as assigned.• Gather and curate content for select newsletters for internal and client-facing communications.• Serve as backup for formatting the firm's email marketing communications and other graphics for distribution.

Marketing Director (B2B) We are on the lookout for an accomplished B2B Marketing Manager to become a part of our team. This role entails overseeing and implementing extensive marketing strategies and campaigns aimed at attracting future business relocations and bolstering the existing prosperous business environment in Metro Atlanta. As a B2B Marketing Manager, you will be expected to exhibit strategic thinking and excellent leadership abilities, managing the efforts of marketing specialists and liaising with various stakeholders. Responsibilities: • Develop and put into action content strategies that align with client objectives and stimulate engagement across multiple channels. • Take charge of the planning, execution, and enhancement of marketing campaigns to reach desired results and KPIs. • Oversee channel activations, ensuring effective delivery of marketing messages across various platforms. • Provide leadership and guidance to a team of marketing specialists, promoting teamwork and ensuring prompt delivery of projects. • Collaborate closely with internal teams to ensure alignment and smooth execution of marketing initiatives. • Cultivate and manage partnerships with external organizations and influencers to boost brand visibility and reach. • Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.

Marketing Analyst Our client is seeking a full time/direct hire Marketing Analyst to join their team on site in Atlanta, GA. We are seeking a highly skilled Marketing Analyst with deep technical expertise in Google Analytics 4 (GA4) to join our team. This role is ideal for a candidate with a dynamic advertising agency background who is passionate about driving effective marketing campaigns through detailed data analysis and actionable insights. The Marketing Analyst will be responsible for leveraging GA4 to set up properties, configure events, track conversions, and deliver high-quality custom reports. Candidates should demonstrate strong proficiency with UTM tracking, Google Tag Manager implementation, and communication of complex data discoveries to non-technical stakeholders. Experience with data visualization tools, such as Google Data Studio, is an added advantage. Responsibilities:<ul><li>Google Analytics 4 Expertise:</li><li>Set up and configure GA4 properties, ensuring accurate data collection and integrity.</li><li>Design and implement custom events and conversion tracking to align with campaign goals (Source: Robert Half Marketing & Creative Guide).</li><li>Build custom reports and dashboards to monitor performance metrics such as acquisition, engagement, and monetization trends.</li><li>UTM and Conversion Tracking:</li><li>Generate precise UTM parameters to track the effectiveness of marketing campaigns </li><li>Configure goals and conversions in GA4 to measure campaign success accurately.</li><li>Data Analysis and Insights:</li><li>Extract actionable insights from GA4 reports, such as acquisition paths, user engagement, churn rates, and monetization behavior.</li><li>Surface data-driven recommendations to improve marketing strategies and campaign ROI </li><li>Translate technical findings into simplified, actionable insights for non-technical stakeholders.</li><li>Google Tag Manager Implementation:</li><li>Set up and manage tracking tags using Google Tag Manager for seamless integration with GA4.</li><li>Troubleshoot tag and tracking issues to optimize data collection.</li><li>Visualization and Reporting:</li><li>Create impactful data visualizations using Google Data Studio to present findings and trends.</li><li>Collaborate with marketing and creative teams to deliver reports that meet client needs.</li></ul>

Marketing Analytics Manager We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition. Responsibilities:• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.• Synthesize large and complex data sets to identify actionable insights.• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.• Lead testing and optimization efforts with detailed post-impact analysis.• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.• Organize, clean, manipulate, merge, and label various data sets for analysis.• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.

Production Artist Robert Half Marketing and Creative is seeking a talented Production Artist for an on-going, long term contract with a retail client in Buckhead. The Production Artist will be responsible for the preparation of production-ready artwork for release for new marketing collateral concepts, specs, creating mock-ups and components, while maintaining corporate cost goals, brand standards, and overall strategy. The Production Artist will be responsible for the execution and release of material including: environmental, retail signage, in-store visuals, packaging and catalogs.

Business Development Manager BUSINESS DEVELOPMENT MANAGER - Global, Growth-Oriented Company in Duluth My client, a global and growth-oriented company, is looking for a motivated and results-driven Business Development Manager to join their growing team. In this role, you will be key to driving client acquisition, development, and retention efforts across our services. If you are an entrepreneurial thinker who thrives on new challenges and has a passion for sales, this is an exciting opportunity to help shape the future of our organization. Key Responsibilities:<ul><li>Develop and implement a business development strategy to expand our client base and services.</li><li>Collaborate with marketing, sales, and operations teams to enhance the end-to-end client experience.</li><li>Drive client acquisition and retention efforts to exceed monthly and quarterly sales targets.</li><li>Build and maintain a strong network and industry knowledge to position the company as a leader in the market.</li><li>Nurture relationships with existing clients, securing referrals and identifying new business opportunities.</li><li>Use a consultative approach to negotiate complex deals and multi-year contracts.</li><li>Attend industry events to build relationships and strengthen partnerships.</li><li>Lead client reviews to reinforce value, manage expectations, and uncover new opportunities for growth.</li><li>Monitor performance metrics and analyze data to inform strategic decisions.</li></ul>

Demand Generation Marketing Lead Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns. Responsibilities:• Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives.• Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline.• Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process.• Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement.• Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results.• Foster a collaborative and high-performance culture within the marketing team.• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.• Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.• Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.• Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns.

Marketing Strategist Robert Half Marketing and Creative is working with a client who is hiring a Marketing Strategist in the Manufacturing industry. Based in Duluth, Georgia, you will be playing a pivotal role in shaping and executing the marketing strategy for our operations. Responsibilities:• Collaborate with cross-functional teams to ensure content consistency and alignment with business goals.• Lead and manage the execution of content projects, ensuring all content is produced on time, within scope, and to the highest standards.• Develop clear and concise project briefs to communicate objectives, timelines, and content requirements to internal teams and external partners.• Write and edit compelling copy for various marketing materials, including website content, internal communications, email campaigns, product descriptions, and social media.• Assist in developing and executing content strategies that drive engagement, lead generation, and customer retention across various channels like social media, email, and web content.• Support smaller marketing tasks, such as managing content calendars, conducting content audits, or coordinating content distribution across platforms.

Innovation starts with people.®

17 results for Digital Marketing Specialist in Atlanta, GA

Innovation starts with people.^®