Marketing and Creative Hiring Trends 2024 | Robert Half
Hiring for new permanent roles

Hiring for vacated permanent roles

Facing challenges finding skilled talent

Managers list their strategic priorities for 2024

Marketing and creative teams will be focused on: Digital marketing Marketing automation Content marketing Customer experience Website and mobile application redesign

Marketing and creative professionals in highest demand

The following positions are in the top 10% of in-demand marketing and creative roles, according to an analysis of thousands of job postings and Robert Half placements: Account manager/executive Event coordinator Graphic designer Marketing coordinator Marketing director Marketing manager Project manager Web designer Learn more about the top roles in demand
Areas where managers are most likely to use contract professionals: of marketing and creative managers plan to hire more contract professionals in the first half of 2024.

More than half of marketing and creative employees are interested in pursuing a new role, primarily for a higher salary and better benefits and perks. While this is a good sign for managers hiring for open positions, many experienced professionals, especially those with digital marketing skills, will require a competitive salary, flexible work options and career development opportunities to make a career move. Planning to look for a new job Currently looking for a new job Not considering a job search Planning to look for a new job Currently looking for a new job Not considering a job search

Current unemployment rates

Percentages reflect unemployment rates for select positions that were near or below the national unemployment rate of 3.8% for March 2024. Current Population Statistics report, U.S. Bureau of Labor Statistics, April 5, 2024. 2.1% — Copywriters 2.1% — Graphic designers  3.3% — Meeting, convention and event planners
Over 1 million new positions from more than 8,000 independent job boards and company websites are represented in this report, including 100,000-plus placements from Robert Half. Positions are categorized into more than 450 job titles within Robert Half’s 2024 Salary Guide using a proprietary mapping methodology that employs state-of-the-art large language models. This dataset includes roles across the finance and accounting, technology, marketing and creative, legal, administrative and customer support, human resources, and healthcare professions. Surveys were developed by Robert Half and conducted by independent research firms. Results may not total 100% due to rounding or allowing for multiple responses. Respondents included executives, hiring managers and workers from small (20-99 employees), medium (100-999 employees) and large (1,000+ employees) businesses in private, publicly listed and public sector organizations across the United States.