Social Media Manager Salary in Dallas, TX | Robert Half

Social Media Manager in Dallas, TX

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Facebook Insights
Social Media Channels
Instagram
Twitter
Social Media Campaigns
Social Media
Brand Awareness
Marketing Activities
Websites
Social Media Content
Salary for Social Media Manager in Dallas, TX
68040 - 104160
25th percentile
68040
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
84840
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
104160
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 92680 110600 131880 Digital Marketing Manager 88200 110320 126000 Digital Marketing Specialist 62440 74760 88760 Digital Project Manager 80920 103320 122080 Web/Mobile Analytics Specialist 79800 95480 121240 Email Marketing Manager 75040 91560 113120 Email Marketing Specialist 57120 69440 81760 SEO Specialist 64120 84280 99120 Paid Search Specialist 60480 75040 91840 Marketing Automation Specialist 68600 83720 105280 Social Media Specialist 56280 67200 80080 Digital Community Manager 58240 71960 82880

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