Digital Strategist Salary in Dallas, TX | Robert Half

Digital Strategist in Dallas, TX

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Facebook Insights
UX
Optimization
Google Analytics
Google AdWords
Digital
Websites
SEO
Campaign Planning
Media Agency
Salary for Digital Strategist in Dallas, TX
92680 - 131880
25th percentile
92680
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
110600
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
131880
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 88200 110320 126000 Digital Marketing Specialist 62440 74760 88760 Digital Project Manager 80920 103320 122080 Web/Mobile Analytics Specialist 79800 95480 121240 Email Marketing Manager 75040 91560 113120 Email Marketing Specialist 57120 69440 81760 SEO Specialist 64120 84280 99120 Paid Search Specialist 60480 75040 91840 Marketing Automation Specialist 68600 83720 105280 Social Media Manager 68040 84840 104160 Social Media Specialist 56280 67200 80080 Digital Community Manager 58240 71960 82880

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