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Demand Generation Manager in Dallas, TX

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Dallas, TX
97720 - 138600
25th percentile
97720
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
115640
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
138600
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 102760 130200 152040 E-Commerce Marketing Manager 100520 116760 140000 Growth Marketing Manager 99960 119560 145320 Product Marketing Manager 98560 125160 150080 Brand Manager 88760 106960 127960 Project Manager – Marketing and Creative 76440 91560 110040 Customer Experience Marketing Manager 66920 84000 100520 Media Director 108640 131320 153440 Digital Media Buyer 66640 77840 96600 Media Planner 66360 77840 94080 Marketing Analytics Manager 108920 127120 147560 Marketing Analytics Specialist 77000 92680 117320 Market Researcher 64680 80360 98840 Event Manager 61880 75600 92960 Event Coordinator 49280 56840 66640

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