Product Manager Marketing and Creative in Dallas, TX

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Dallas, TX

102760 - 152040

25th percentile

102760

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

130200

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

152040

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

E-Commerce Marketing Manager

100520

116760

140000

Growth Marketing Manager

99960

119560

145320

Product Marketing Manager

98560

125160

150080

Demand Generation Manager

97720

115640

138600

Brand Manager

88760

106960

127960

Project Manager – Marketing and Creative

76440

91560

110040

Customer Experience Marketing Manager

66920

84000

100520

Media Director

108640

131320

153440

Digital Media Buyer

66640

77840

96600

Media Planner

66360

77840

94080

Marketing Analytics Manager

108920

127120

147560

Marketing Analytics Specialist

77000

92680

117320

Market Researcher

64680

80360

98840

Event Manager

61880

75600

92960

Event Coordinator

49280

56840

66640

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