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Product Marketing Manager in Dallas, TX

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Dallas, TX
98560 - 150080
25th percentile
98560
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
125160
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
150080
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 102760 130200 152040 E-Commerce Marketing Manager 100520 116760 140000 Growth Marketing Manager 99960 119560 145320 Demand Generation Manager 97720 115640 138600 Brand Manager 88760 106960 127960 Project Manager – Marketing and Creative 76440 91560 110040 Customer Experience Marketing Manager 66920 84000 100520 Media Director 108640 131320 153440 Digital Media Buyer 66640 77840 96600 Media Planner 66360 77840 94080 Marketing Analytics Manager 108920 127120 147560 Marketing Analytics Specialist 77000 92680 117320 Market Researcher 64680 80360 98840 Event Manager 61880 75600 92960 Event Coordinator 49280 56840 66640

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