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Digital Media Buyer in Dallas, TX

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in Dallas, TX
66640 - 96600
25th percentile
66640
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
77840
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
96600
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 102760 130200 152040 E-Commerce Marketing Manager 100520 116760 140000 Growth Marketing Manager 99960 119560 145320 Product Marketing Manager 98560 125160 150080 Demand Generation Manager 97720 115640 138600 Brand Manager 88760 106960 127960 Project Manager – Marketing and Creative 76440 91560 110040 Customer Experience Marketing Manager 66920 84000 100520 Media Director 108640 131320 153440 Media Planner 66360 77840 94080 Marketing Analytics Manager 108920 127120 147560 Marketing Analytics Specialist 77000 92680 117320 Market Researcher 64680 80360 98840 Event Manager 61880 75600 92960 Event Coordinator 49280 56840 66640

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