Digital Marketing Specialist in Dallas, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Dallas, TX

62440 - 88760

25th percentile

62440

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

74760

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

88760

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

92680

110600

131880

Digital Marketing Manager

88200

110320

126000

Digital Project Manager

80920

103320

122080

Web/Mobile Analytics Specialist

79800

95480

121240

Email Marketing Manager

75040

91560

113120

Email Marketing Specialist

57120

69440

81760

SEO Specialist

64120

84280

99120

Paid Search Specialist

60480

75040

91840

Marketing Automation Specialist

68600

83720

105280

Social Media Manager

68040

84840

104160

Social Media Specialist

56280

67200

80080

Digital Community Manager

58240

71960

82880

Newest Digital Marketing Specialist jobs

Search Jobs

Digital Marketing Specialist & Administrative Assistant

Performance Marketing Manager

Marketing Manager

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