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Digital Marketing Specialist in Dallas, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Dallas, TX
63560 - 90160
25th percentile
63560
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
75880
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
90160
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 99120 116760 137480 Digital Marketing Manager 89040 111160 127120 Digital Project Manager 82040 105000 124040 Email Marketing Manager 76720 97160 115640 Email Marketing Specialist 57400 71120 82040 Marketing Automation Specialist 77840 89880 105840 SEO Specialist 73640 85680 100520 Paid Search Specialist 69160 82320 93240 Social Media Manager 70000 87360 106960 Social Media Specialist 57120 68320 81200 Digital Community Manager 59080 73080 84280

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