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SEO Specialist in Dallas, TX

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Dallas, TX
73640 - 100520
25th percentile
73640
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
85680
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
100520
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 99120 116760 137480 Digital Marketing Manager 89040 111160 127120 Digital Marketing Specialist 63560 75880 90160 Digital Project Manager 82040 105000 124040 Email Marketing Manager 76720 97160 115640 Email Marketing Specialist 57400 71120 82040 Marketing Automation Specialist 77840 89880 105840 Paid Search Specialist 69160 82320 93240 Social Media Manager 70000 87360 106960 Social Media Specialist 57120 68320 81200 Digital Community Manager 59080 73080 84280

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