SEO Specialist in Sacramento, CA

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search engines

Monitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvement

Serving as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

Looking for a seo specialist or a seo specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your seo specialist staffing needs.

EO/IR systems

Windows OS

Networking

Upgrades

Database

Workstatioin Support

Troubleshoot

Computer Hardware

SEO

QA Management

Salary for SEO Specialist in Sacramento, CA

63548 - 98235

25th percentile

63548

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

83528

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

98235

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

91853

109613

130703

Digital Marketing Manager

87413

109335

124875

Digital Marketing Specialist

61883

74093

87968

Digital Project Manager

80198

102398

120990

Web/Mobile Analytics Specialist

79088

94628

120158

Email Marketing Manager

74370

90743

112110

Email Marketing Specialist

56610

68820

81030

Paid Search Specialist

59940

74370

91020

Marketing Automation Specialist

67988

82973

104340

Social Media Manager

67433

84083

103230

Social Media Specialist

55778

66600

79365

Digital Community Manager

57720

71318

82140

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.