Digital Marketing Manager in Sacramento, CA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Sacramento, CA

87413 - 124875

25th percentile

87413

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

109335

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

124875

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

91853

109613

130703

Digital Marketing Specialist

61883

74093

87968

Digital Project Manager

80198

102398

120990

Web/Mobile Analytics Specialist

79088

94628

120158

Email Marketing Manager

74370

90743

112110

Email Marketing Specialist

56610

68820

81030

SEO Specialist

63548

83528

98235

Paid Search Specialist

59940

74370

91020

Marketing Automation Specialist

67988

82973

104340

Social Media Manager

67433

84083

103230

Social Media Specialist

55778

66600

79365

Digital Community Manager

57720

71318

82140

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