Digital Strategist in Sacramento, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Sacramento, CA

91853 - 130703

25th percentile

91853

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

109613

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

130703

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

87413

109335

124875

Digital Marketing Specialist

61883

74093

87968

Digital Project Manager

80198

102398

120990

Web/Mobile Analytics Specialist

79088

94628

120158

Email Marketing Manager

74370

90743

112110

Email Marketing Specialist

56610

68820

81030

SEO Specialist

63548

83528

98235

Paid Search Specialist

59940

74370

91020

Marketing Automation Specialist

67988

82973

104340

Social Media Manager

67433

84083

103230

Social Media Specialist

55778

66600

79365

Digital Community Manager

57720

71318

82140

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