Digital Marketing Specialist in Sacramento, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job in Sacramento?

Search for Digital Marketing Specialist jobs in Sacramento, CA or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your digital marketing specialist staffing needs in Sacramento.

Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Sacramento, CA

61883 - 87968

25th percentile

61883

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

74093

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

87968

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

91853

109613

130703

Digital Marketing Manager

87413

109335

124875

Digital Project Manager

80198

102398

120990

Web/Mobile Analytics Specialist

79088

94628

120158

Email Marketing Manager

74370

90743

112110

Email Marketing Specialist

56610

68820

81030

SEO Specialist

63548

83528

98235

Paid Search Specialist

59940

74370

91020

Marketing Automation Specialist

67988

82973

104340

Social Media Manager

67433

84083

103230

Social Media Specialist

55778

66600

79365

Digital Community Manager

57720

71318

82140

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.