Product Marketing Manager in Wichita, KS

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Wichita, KS

69949 - 114351

25th percentile

69949

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

88805

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

114351

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

67516

85561

99956

Growth Marketing Manager

65691

83128

101172

Demand Generation Manager

64069

80492

96306

E-Commerce Marketing Manager

65286

76640

93468

Brand Manager

62650

75423

90224

Project Manager – Marketing and Creative

54134

64880

78059

Customer Experience Marketing Manager

47444

59609

71368

Media Director

74815

90427

105633

Digital Media Buyer

48052

56162

68530

Media Planner

43389

51701

66097

Marketing Analytics Manager

77248

86574

104619

Marketing Analytics Specialist

49674

63055

80086

Market Researcher

46227

55351

70760

Event Manager

43997

52310

62447

Event Coordinator

35076

40550

47444

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