Product Manager Marketing and Creative in Wichita, KS

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Wichita, KS

67516 - 99956

25th percentile

67516

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

85561

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

99956

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

69949

88805

114351

Growth Marketing Manager

65691

83128

101172

Demand Generation Manager

64069

80492

96306

E-Commerce Marketing Manager

65286

76640

93468

Brand Manager

62650

75423

90224

Project Manager – Marketing and Creative

54134

64880

78059

Customer Experience Marketing Manager

47444

59609

71368

Media Director

74815

90427

105633

Digital Media Buyer

48052

56162

68530

Media Planner

43389

51701

66097

Marketing Analytics Manager

77248

86574

104619

Marketing Analytics Specialist

49674

63055

80086

Market Researcher

46227

55351

70760

Event Manager

43997

52310

62447

Event Coordinator

35076

40550

47444

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