Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Marketing Analytics Specialist in Wichita, KS

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your marketing analytics specialist staffing needs.
Salary for Marketing Analytics Specialist in Wichita, KS
61060 - 92880
Low
61060
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
73530
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
92880
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 86860 101265 117605 Digital Strategist 79980 94170 110940 Growth Marketing Manager 78475 93525 114595 Demand Generation Manager 76540 90515 108575 E-Commerce Marketing Manager 77615 89870 108575 Performance Marketing Manager 64500 88580 112660 Digital Marketing Manager 69445 86645 99115 Digital Marketing Specialist 50310 59340 70950 Digital Project Manager 65360 83635 97825 Email Marketing Manager 60415 76540 91805 Email Marketing Specialist 45150 56115 64715 Marketing Automation Specialist 60630 71165 83635 SEO Specialist 56760 66005 77185 Paid Search Specialist 54180 64500 73100

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.