Marketing Automation Specialist in Wichita, KS

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performance

Distributing findings about campaign performance to the marketing team and recommending strategies for improvement

Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your marketing automation specialist staffing needs.

Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Marketing Automation Specialist in Wichita, KS

49674 - 76234

25th percentile

49674

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

60622

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

76234

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

67110

80086

95495

Digital Marketing Manager

63866

79884

91238

Digital Marketing Specialist

45213

54134

64272

Digital Project Manager

58595

74815

88399

Web/Mobile Analytics Specialist

57784

69138

87791

Email Marketing Manager

54337

66299

81911

Email Marketing Specialist

41361

50282

59203

SEO Specialist

46430

61028

71774

Paid Search Specialist

43794

54337

66502

Social Media Manager

49268

61433

75423

Social Media Specialist

40753

48660

57987

Digital Community Manager

42172

52107

60014

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.