Digital Marketing Specialist in Wichita, KS

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Wichita, KS

45213 - 64272

25th percentile

45213

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

54134

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

64272

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

67110

80086

95495

Digital Marketing Manager

63866

79884

91238

Digital Project Manager

58595

74815

88399

Web/Mobile Analytics Specialist

57784

69138

87791

Email Marketing Manager

54337

66299

81911

Email Marketing Specialist

41361

50282

59203

SEO Specialist

46430

61028

71774

Paid Search Specialist

43794

54337

66502

Marketing Automation Specialist

49674

60622

76234

Social Media Manager

49268

61433

75423

Social Media Specialist

40753

48660

57987

Digital Community Manager

42172

52107

60014

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