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Marketing Analytics Manager in Wichita, KS

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Wichita, KS
80718 - 109353
25th percentile
80718
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
94205
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
109353
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 76153 96488 112673 E-Commerce Marketing Manager 74493 86528 103750 Growth Marketing Manager 74078 88603 107693 Product Marketing Manager 73040 92753 111220 Demand Generation Manager 72418 85698 102713 Brand Manager 65778 79265 94828 Project Manager – Marketing and Creative 56648 67853 81548 Customer Experience Marketing Manager 49593 62250 74493 Media Director 80510 97318 113710 Digital Media Buyer 49385 57685 71588 Media Planner 49178 57685 69720 Marketing Analytics Specialist 57063 68683 86943 Market Researcher 47933 59553 73248 Event Manager 45858 56025 68890 Event Coordinator 36520 42123 49385 Explore More Salaries

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