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Product Marketing Manager in San Luis Obispo, CA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Search for Product Marketing Manager jobs in San Luis Obispo, CA or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your product marketing manager staffing needs in San Luis Obispo.
Salary for Product Marketing Manager in San Luis Obispo, CA
102960 - 156780
25th percentile
102960
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
130748
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
156780
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 107348 136013 158828 E-Commerce Marketing Manager 105008 121973 146250 Growth Marketing Manager 104423 124898 151808 Demand Generation Manager 102083 120803 144788 Brand Manager 92723 111735 133673 Project Manager – Marketing and Creative 79853 95648 114953 Customer Experience Marketing Manager 69908 87750 105008 Media Director 113490 137183 160290 Digital Media Buyer 69615 81315 100913 Media Planner 69323 81315 98280 Marketing Analytics Manager 113783 132795 154148 Marketing Analytics Specialist 80438 96818 122558 Market Researcher 67568 83948 103253 Event Manager 64643 78975 97110 Event Coordinator 51480 59378 69615

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