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Brand Manager in San Luis Obispo, CA

Brand Manager Job Description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager in San Luis Obispo, CA
92723 - 133673
25th percentile
92723
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
111735
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
133673
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 107348 136013 158828 E-Commerce Marketing Manager 105008 121973 146250 Growth Marketing Manager 104423 124898 151808 Product Marketing Manager 102960 130748 156780 Demand Generation Manager 102083 120803 144788 Project Manager – Marketing and Creative 79853 95648 114953 Customer Experience Marketing Manager 69908 87750 105008 Media Director 113490 137183 160290 Digital Media Buyer 69615 81315 100913 Media Planner 69323 81315 98280 Marketing Analytics Manager 113783 132795 154148 Marketing Analytics Specialist 80438 96818 122558 Market Researcher 67568 83948 103253 Event Manager 64643 78975 97110 Event Coordinator 51480 59378 69615

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