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Digital Media Buyer in San Luis Obispo, CA

Digital Media Buyer Job Description

Digital media buyers negotiate with media sales representatives to buy and place advertising on digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking, and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical digital media buyer duties include:

Collaborating with account managers, media planners, and design and production personnel to plan and optimize media campaigns Using market research, like demographics and ratings, to select the best placements for an advertising campaign Comparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Digital Media Buyer in San Luis Obispo, CA
69615 - 100913
25th percentile
69615
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
81315
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
100913
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 107348 136013 158828 E-Commerce Marketing Manager 105008 121973 146250 Growth Marketing Manager 104423 124898 151808 Product Marketing Manager 102960 130748 156780 Demand Generation Manager 102083 120803 144788 Brand Manager 92723 111735 133673 Project Manager – Marketing and Creative 79853 95648 114953 Customer Experience Marketing Manager 69908 87750 105008 Media Director 113490 137183 160290 Media Planner 69323 81315 98280 Marketing Analytics Manager 113783 132795 154148 Marketing Analytics Specialist 80438 96818 122558 Market Researcher 67568 83948 103253 Event Manager 64643 78975 97110 Event Coordinator 51480 59378 69615

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